Every 100ms decrease in page load time can lift e-commerce conversion rates by over 1%. Yet many modern websites are bogged down by megabytes of unoptimized JavaScript, blocking third-party tracking scripts, and heavy hero images.
The Business Case for Speed
Google's search algorithm actively penalizes slow sites in mobile rankings. Concurrently, ad networks like Google Ads and Meta calculate Quality Scores based in part on landing page loading speeds.
By investing in edge architecture, businesses frequently see their cost per acquisition drop by 20% to 35% without changing their ad creative or targeting.
Speed is the ultimate UX feature. Fast sites feel trustworthy, effortless, and modern.
Frequently Asked Questions
Interaction to Next Paint (INP) measures how quickly a page responds visually when a user clicks or taps. Lower INP means snappy button feedback and no frozen browser tabs.
